Freight demand is sitting in a tight split where specific consumer and tech sectors keep wheels turning, but baseline carrier costs are chewing up primary routing guides.
Primary Routing Guides Break Down as Carrier Margins Turn Negative
Third quarter financial filings show how quickly operating costs are eroding contract carrier stability. FreightWaves reported that Pamt Corp. logged a net loss in the third quarter alongside a truckload operating ratio of 109.1 percent. The carrier cited rising driver procurement expenses and elevated diesel costs as the primary drivers of the loss. When primary carriers run at that level of operating ratio, paper rates turn into rejections, pushing tenders into secondary options or spot boards.
At the same time, regulatory enforcement is taking real seats out of the cab. FreightWaves detailed a three-day, 15-state law enforcement operation that resulted in the arrest of over 230 undocumented immigrants, including more than 40 commercial driver's license holders targeted for unauthorized credentials. Shippers relying on unvetted low-cost fleets are facing sudden capacity gaps as federal and state authorities tighten enforcement.
Fleet upkeep is not offering any relief either. Land Line reported that rising replacement parts prices are delivering another direct hit to carrier maintenance budgets. Even operations that handle in-house repairs are seeing costs escalate, reducing the cushion carriers rely on to keep equipment moving without requesting rate relief.
On the less-than-truckload side, structural changes continue after corporate realignments. Trucking Dive reported that FedEx Freight saw Q3 shipments dip slightly following its corporate spinoff. Executives noted that the carrier focused heavily on customer retention and administrative transition processes during its first four months operating as an independent entity.
Targeted Demand Drives Spot Markets While Geopolitics Rattle Global Trade
Overall volume is not rising evenly across every industry, creating localized capacity bottlenecks instead of a broad surge. Trucking Dive reported comments from American Trucking Associations Chief Economist Bob Costello stating that current demand strength is driven by a small set of sectors, specifically construction for data centers and steady consumer spending.
Manufacturing data presents a similar split picture. Trucking Dive and Supply Chain Dive both reported that domestic manufacturing activity expanded for the 10th consecutive month. However, respondents in the Purchasing Managers Index survey emphasized that international conflict in Iran, price volatility, and ongoing trade tensions are weighing heavily on planning and freight execution.
Domestic manufacturing capability is getting long-term structural backing. Supply Chain Dive reported that reshoring and foreign direct investment brought 247,000 manufacturing jobs to the United States in 2025, matching the previous year's performance, with expectations for 25 percent growth in reshoring-related positions moving forward.
Cross-border trade and ocean lanes are facing fresh friction and price spikes. FreightWaves SONAR reported that trans-Pacific ocean container rates reached their highest mark in a year following a temporary trade armistice between the United States and China. Yet ocean networks still face risk elsewhere. FreightWaves SONAR reported that Houthi attacks on Saudi Arabian infrastructure have introduced renewed geopolitical risk into ocean container markets just as carriers prepare for 2027 contract negotiations.
Nearer home, North American cross-border rules have turned aggressive. FreightWaves SONAR reported that the United States escalated a trade dispute with Canada by instituting a complete prohibition on imports of Canadian dairy, alcohol, and large-displacement motorcycles effective September 29, shifting past tariff adjustments into outright freight bans.
Rail Mergers, Fleet Tech, and Automation Reshape Routing Options
Shippers looking to hedge against volatile truckload pricing are finding new intermodal options and technology tools. Trucking Dive reported that Norfolk Southern and Schneider National have partnered to scale intermodal service across the East Coast, with rail leadership framing a potential merger between Norfolk Southern and Union Pacific as a significant expansion of that reach. To help quantify those decisions, FreightWaves SONAR released updated SCI Custom Insights tools designed to evaluate mode-shift opportunities and highlight where switching freight from truckload to intermodal yields net cost savings.
On the equipment front, regulatory timing remains uncertain while carriers make long-term technology bets. FreightWaves reported that truck dealership network Rush Enterprises warned analysts during its earnings call that the Environmental Protection Agency's final EPA 27 rule on nitrogen oxide emissions standards might not arrive as quickly as expected.
While diesel rules linger, alternative power is securing high-volume commitments. FreightWaves reported that shipper alliance ZET Scale placed an order for 2,500 Tesla Class 8 electric trucks, marking the largest electric commercial vehicle order in domestic history to build cost parity with diesel fleets.
Autonomous commercial vehicles are also moving toward market deployment. Trucking Dive reported that autonomous trucking developer PlusAI filed registration documentation for a SPAC merger ahead of a planned 2027 driverless commercial launch, projecting revenue exceeding $40,000 per truck annually. Land Line reported that the Federal Motor Carrier Safety Administration granted a driverless truck exemption while the National Highway Traffic Safety Administration proposed a broader regulatory path for autonomous vehicles.
Shippers are also rebuilding internal logistics infrastructure. Supply Chain Dive reported that Walmart is committing $6 billion to deploy Symbotic automation technology across 25 regional distribution centers. Mid-sized retailers are pursuing software upgrades, with Supply Chain Dive reporting that farm and outdoor retailer Runnings is implementing AI platforms from Relex Solutions to align store and distribution center forecasting.
Fuel pricing offers short-term relief, though regulatory steps remain incomplete. Land Line reported that crude oil prices declined as peace talks between the United States and Iran progressed. To pass fuel savings down to fleets, Land Line reported that 31 states have enacted red-dyed diesel tax waivers to cushion elevated fuel costs, leaving 19 states yet to act. Meanwhile, Land Line reported that drivers continue to push FMCSA for greater control and flexibility over hours-of-service rules.
What this means for your freight rates
Operating ratios over 100 percent mean primary routing guides are fragile. When standard contract carriers reject tenders, routing guides spill immediately into backup lines and spot brokers where pricing escalates quickly. Shippers cannot rely on historical paper rates when driver procurement, maintenance parts, and diesel remain elevated.
You need real-time clarity on actual market clearing rates before your tenders drop past line one. Benchmark your active lanes today using the free Logistics Market freight rate tool to lock in competitive tender pricing and protect your routing guide.
